إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

The Board of Directors and Corporate Reputation: When Reputation Becomes a Governance Responsibility By Dr. Rasha Eraky Reputation Management and Public Image Expert In today's business world, corporate reputation is no longer the sole responsibility of marketing or public relations departments. Reputation has become an integral part of a company's value and its ability to build trust with investors, customers, employees, partners, and society. This is where the true role of the Board of Directors emerges. Its responsibilities extend beyond monitoring financial performance and making strategic decisions to ensuring that corporate decisions strengthen institutional trust and preserve the company's long-term sustainability. The OECD Principles of Corporate Governance emphasize that the Board of Directors is responsible for providing strategic guidance, monitoring executive management, and overseeing risk management and compliance systems. They also highlight the importance of...