إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

Logistics Management and Reputation Management: A Strategic Link for Achieving  Institutional  Excellence   By Dr. Rasha Eraky – Expert in Reputation Management and Public Image Building In today’s competitive business environment, operational efficiency alone is no longer sufficient for success. Alongside effective performance, corporate reputation plays a pivotal role in building trust, strengthening loyalty, and attracting both customers and investors. Here lies the deep connection between logistics management —which ensures the efficient and high-quality delivery of products and services—and reputation management , which shapes the organization’s positive image among its internal and external audiences. What is Logistics Management? Logistics management is the process of planning, implementing, and controlling the flow of goods, services, and information from the point of origin to the point of consumption, in a way that ensures customer satisfaction at an optim...