إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

Labor Day and Professional Reputation: How Work Shapes a Person’s Image By: Dr. Rasha Eraky – Expert in Reputation Management and Image Building Labor Day is not merely a day of celebration or a formal occasion that passes on the calendar; rather, it is a moment of collective awareness that reminds humanity of the value of work and its role in building societies. On this day, fundamental questions are renewed about the meaning of effort and how daily work transforms into a human value that reflects an individual’s identity within society. From here, the concept of professional reputation emerges as a direct reflection of a person’s behavior within and outside the workplace. Professional reputation is not related to what a person says about themselves, but rather to what others observe in their actions and daily achievements. Labor Day and the Value of Work Work is the fundamental pillar upon which civilizations are built. Through it, economies develop, institutions are established, ...

Between LinkedIn and the CV: Which Reflects Your Professional Image Better? By Dr. Rasha Eraky – Reputation & Public Image Expert In today’s fast-paced job market, your professional image is more than just a list of qualifications; it is your personal brand and your reputation. Traditionally, professionals relied heavily on the curriculum vitae (CV) to showcase their achievements and skills. The CV was the primary tool used in job applications and recruitment processes, serving as a concise summary of education, work experience, and accomplishments. But with the rise of LinkedIn and digital platforms, the way we build and present our professional identity has changed forever. LinkedIn is no longer just a digital version of a CV; it is a living, interactive platform where professionals can share their stories, expand their networks, and establish themselves as thought leaders. This raises an important question: Which reflects your professional image better – LinkedIn or the CV? ...