إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

Beyond the Logo: Strategies for Building Sustainable Corporate Reputation in the Digital Transformation  By Dr. Rasha Eraky – Reputation Management & Corporate Image Expert In today’s digital transformation era, corporate reputation is no longer defined solely by a logo or marketing campaign. It reflects the true experience of customers, employee behavior, executive decisions, and the ethical values guiding the organization . Reputation has become a living strategic asset, shaped and reshaped by every digital interaction, review, and engagement with stakeholders. Organizations face unprecedented challenges in a world where information spreads at lightning speed. Maintaining a distinguished corporate reputation is no longer a luxury—it is a critical factor for survival and growth.  Corporate Reputation Beyond Visual Identity A common mistake in many organizations is reducing reputation to visual identity or advertising campaigns . In reality, reputation is the sum of ...

The Relationship Between Corporate Reputation and Scarcity Marketing By Dr. Rasha Eraky – Expert in Reputation Management and Brand Image In today’s competitive business world, a company’s reputation (Corporate Reputation) has become one of the most valuable intangible assets any organization can possess. Reputation is defined as the overall perception formed by consumers, partners, employees, and the public based on their experiences, product quality, ethical conduct, and crisis management. According to the 2024 RepTrak global report, companies with excellent reputations achieve revenue growth 8–12% higher than their peers and reduce the cost of acquiring new customers by up to 40%. On the other hand, the Scarcity Principle is one of the most powerful psychological triggers identified by Robert Cialdini in his book Influence . The principle is simple: “The less available something is, the higher its perceived value.” But the key question remains: How does corporate reputation ...