إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

Paternalistic Management: How CEOs Destroy Their Personal Brand By Dr. Rasha Eraky – Reputation Management and Personal Branding Expert In modern work environments, the leader's role has moved beyond merely issuing commands to becoming an enabler and motivator for their teams. Nevertheless, a significant number of executives and leaders still practice what is known as "Paternalistic Management." This is a mindset where the leader views themselves as the sole source of correctness and the only party responsible for directing every professional detail of the team's life, whether it falls within their purview or not. This paternalism—even when rooted in seemingly good intentions like ensuring quality control—is considered today one of the most dangerous behaviors that can destroy a leader's personal brand and undermine their internal reputation within the organization. First: The Definition and Seven Manifestations of Paternalistic Management Paternalistic managemen...