إدارة السمعة و بناء الصورة الذهنية للشركات و القادة

  The Importance of Innovation and Creativity in Building a Distinctive Company Reputation By Dr. Rasha Eraky –  Consultant Reputation management and public image In today’s rapidly evolving market of 2025, a company’s positive reputation is no longer built solely on product quality or marketing strength but on its ability to innovate and create. Companies that embed innovation at the core of their strategies foster lasting trust and secure a strong position in the minds of customers. According to a 2025 Forbes report, 82% of consumers prefer companies that demonstrate a commitment to innovation, underscoring its critical role in reputation building. Innovation and Creativity: The Fuel for a Distinctive Reputation Innovation is not just about launching a new product; it encompasses unconventional thinking, experimenting with novel solutions, and delivering added value to society. This value transforms into success stories that are shared by media and the public, becoming a co...